MBA (Major in Marketing)


This is a 60-credit MBA program and a regular student has to complete 60 credits to earn an MBA degree. However, a student may get waiver of some courses depending upon his/her results at Bachelor and/ Master levels and managerial/professional experience. The minimum credit requirement for an MBA degree is 39 credits. Only the students having adequate professional experience and outstanding academic records will be allowed to earn an Executive MBA degree. The total credit requirements for a particular student and the courses s/he needs to take will be evaluated and determined by the academic advisor(s) of the program or the Dean of the Faculty based on his/her results at Bachelor and Master levels and managerial experience. The general credit requirements for a student pursuing an MBA degree are given in the following.

The general credit requirements for a student pursuing an MBA degree are given in the following.

 Categories of CoursesNo. of Courses Credits
1.Core Courses1133
2.Functional Courses0206
3.Capstone Course0103
4.Major Courses0515
Internship03
Total1960

A student pursuing an MBA degree may be required to take 02 (two) non-credit courses such as Fundamentals of Mathematics and Fundamentals of English depending upon his/her previous academic records and score on admission test at the University. A student pursuing an MBA degree with a single major has to complete 60 credits. The breakdown of credits is exhibited in the above-mentioned table. And, a student pursuing an MBA degree with a double major has to complete 72 credits. The break-down of the credits will be as follows:

 Categories of CoursesNo. of Courses Credits
1.Core Courses0927
2.Functional Courses from 1st Major area0206
3.Capstone Course0103
4.Major Courses from 1st Major area0515
5.Functional Courses from 2nd Major area0206
Major Courses from 2nd Major area0412
Internship03
Total2372

A student will be allowed to start an Internship only after completing all core, functional, capstone, and at least four courses from the major area(s).


CORE COURSES (Compulsory Courses)


Course CodeCourse TitleCredit Course Code Prerequisite
BUS-401Introduction to Business03None
BUS-402Business Communications03None
MIS-401Computer Fundamentals and Business Applications
03None
MAT-401Mathematics for Business Decision Making03None
ACT-401Basic Accounting03None
MGT-401Fundamentals of Management03None
STA-401Statistics for Business Decision Making03None
ECO-401Economics for Managers03None
FIN-401Fundamentals of Finance03None
MKT-401Principles of Marketing03None
HRM-401Human Resource Management03MGT-401Fundamentals of Management
BAN-401Fundamentals of Banking*03None
BUS-403Legal Environment in Business03None
ACT-402Managerial Accounting03ACT-401Basic Accounting
MGT-402Organizational Behavior and Leadership Development03None
MAT-402Quantitative Methods and Techniques in Business03MAT-401 Mathematics for Business Decision Making
MIS-402Management Information Systems*03None
BUS-404Research Methods in Business*03STA-401 Statistics for Business Decision Making
INS-401Insurance and Risk Management03None
THM-401Tour & Travel Management03None
ENGR-401Engineering Data Analysis03None
SCM-401Introduction to Supply Chain Management03None
EDT-401Introduction to Entrepreneurship Development03None
GED-401Bangla Language and Culture 03None
GED-402History of the Emergence of Bangladesh 03None

Functional Courses


Course CodeCourse TitleCreditCourse CodePrerequisite
MKT-501Marketing Management 03MKT-401Principles of Marketing
MKT-502 Consumer Behavior03MKT-401Principles of Marketing

Capstone Course


Course CodeCourse TitleCreditCourse CodePrerequisite
MGT-501Strategic Management03MGT-401Fundamentals of Management

A student pursuing an MBA degree majoring in Finance has to complete at least 5 major courses (5×3=15 credits) from the Finance area.

Major Courses for Marketing


Course CodeCourse TitleCreditCourse CodePrerequisite
MKT-503Global Marketing03MKT-501Marketing Management
MKT-504Integrated Marketing Communication03MKT-501Marketing Management
MKT-505Services Marketing03MKT-501Marketing Management
MKT-506Marketing Research03MKT-501Marketing Management
MKT-507Strategic Marketing03MKT-501Marketing Management
MKT-508Brand Management03MKT-501Marketing Management
MKT-509Customer Relationships Management03MKT-501Marketing Management
MKT-510Rural Marketing03MKT-501Marketing Management
MKT-511E-Marketing03MKT-501Marketing Management
MKT-512Sales and Retail Management03MKT-501Marketing Management
MKT-513Industrial Marketing03MKT-501Marketing Management
MKT-514Marketing for Nonprofit Organizations03MKT-501Marketing Management
MKT-515Current Issues in Marketing03MKT-501Marketing Management
MKT-516Supply Chain Management03MKT-501Marketing Management